New CCHA selects Bosack & Co. to develop conference brand

The Central Collegiate Hockey Association (CCHA) has chosen Bosack & Co., one of the country’s leading higher education and college athletics strategic branding firms, to develop the branding and positioning for the new NCAA Division I men’s hockey conference that begins play in October 2021.
The seven CCHA member institutions, Bemidji State University, Bowling Green State University, Ferris State University, Lake Superior State University, Michigan Technological University, Minnesota State University, and Northern Michigan University each have a rich history of academic and athletic excellence and are dedicated to improving regional alignment, building natural rivalries, and enhancing the student-athlete and fan experience.
“We are thrilled to engage the talents of Bosack & Co. to design our conference brand,” said Dr. Morris Kurtz, the athletics and hockey consultant who has guided the CCHA member schools through legal incorporation, the creation of league bylaws and the establishment of a financial escrow fund. “The firm’s extensive hockey and collegiate athletics branding experience, including the NCAA Final Four, the NCAA Frozen Four, other conferences, and dozens of colleges and universities made this a very easy choice.”
“It’s an honor to be selected by the CCHA to reimagine its brand identity and positioning as a DI hockey powerhouse,” said Joe Bosack, founder and creative director at Bosack & Co. “This is an outstanding group of competitive and like-minded programs that supports the best interests of student-athletes in the classroom and on the ice.”